Direct Mail

Along with the Guest Relationship Marketing programs that UMI has in place, UMI also implements free-standing, customized programs to target specific local store marketing activity.


  • New store openings
  • Brand introduction 
  • Brand trial  
  • Seasonal brand activity
  • Competitive intrusion
  • Fundraisers
  • Community support programs
  • Customized seasonal programs
  • Frequency/loyalty building programs

UMI has launched hundreds of different direct marketing initiatives over the past decade and can assist in developing the right communication piece for your target audience in order to create cost efficiencies and effective Return on Investment.

UMI provides detailed reports on direct mail programs to analyze regional activity, offer preferences by type of guest, etc.

Direct Mail Samples